Mulero
Registered
I can see your point that they should have tried to maximize the promotional aspect of the competition by offering the 650S for free, it's valid I guess.
Though I may feel that the asking price for the car was -dare I say- cheap,it would still constitute a paywall to many individuals.
But the sim still has to be purchased to participate by those not already involved with it so I do not think this is significant, the promotional benefits I believe are still tremendous.
I'm sure any irental fans would laugh at the asking price anyway, being so used to diving deep into their pockets.
Let's not forget that by individually paying for this one car will allow for people to only have to purchase one car of the GT3 pack to participate in a series.
If the 650S were offered for free then this would either not be possible (one would have to buy the whole pack to race) or a big percentage of the player base would not purchase anything and just participate in the Macca they got for free.
This would not only eat into S397s pockets but also create an imbalance with just too many 650s around.
You are missing out on a very important point, lots of people already own rF2. They bought it, tried it, did not like it and uninstalled it. According to SteamSpy, 50,000 copies of rF2 have been sold and currently has 12,000 regular users.
If only 1,000 people have entered with the Mclaren on the server, only 2% of owners of rF2 and worse, only 9% of regular users have participated in the competition. Numbers are terribly low for a competition of this level.
As you say, the game still had to be bought by anyone who did not own it and S397, in a very smart move put a 50% discount on the price. The problem with this is that to participate in a competition that they were not going to win, they still had to pay a third of what they cost the game for a single car ...