In Raceroom you can buy virtual currency called Virtual Race Points that you can then use to puchase content at discounted price(35% off) from in-game store: https://www.raceroomstore.com/uk/list_page?cat=24 It's much cheaper than if you buy content directly via Steam. I believe Steam takes 30% (or 50%) revenue from game's developers. I'm not sure if this way R3E/Sector 3 avoids Steam's transaction fee, because since the game is hosted on Steam it may be bound with some agreement/contract. @Marcel Offermans - Would it be possible for rF2 to avoid/bypass Steam's transaction fee using similar method? This way both S397 and customers could benefit.