2ndLastJedi
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Do we believe this ? How much money would it take for a company like Mclaren to say something like this if it isnt true ?
OH , and i want that rig !
How deep are their pockets ?
- Thread starter 2ndLastJedi
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vegaguy5555
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That's a pretty good point. But I guess anything is possible.
That must have cost sooooo much dough. 
We will see when its out. Maybe miracles can happen.patchedupdemon
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with enough money,you can pay anyone to say anything,guess we will see SMS on the f1 car soon
Daniele Vidimari
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It's just the right marketing move! Look how the mediocre product Assetto Corsa has become the most played "sim", just because of right marketing moves. If you want to sell in 2017 you have to do this. IMO the only missing part in rF2 is not the beautiful graphic, but marketing..
Will Mazeo
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Content also sells. While rF2 have a lot to show on physics side with marketing it's useless to bring people to the game if they'll find 0 of the mainstream stuff they are used to see in other sims (I mean from devs, not mods....)
SMS marketing is very aggressive, people in marketing are the best liars lol but hey if physics get on AMS level as a minimum it will be worth it. I'm a bit tired of depending on mods as the "main point", their car list is very nice, hopefully the track list will be too but I suspect it will still miss lots of key American tracks and many others in Australia for example. If it goes right it will worth spending some money to upgrade my PC
Daniele Vidimari
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Indeed when i talked about Assetto Corsa's marketing i meant content, yep they did a little bit of adversting, but the real marketing move was the one with the various content: a lot of Ferrari (ppl loves Ferrari), Porsche pack etc.
Then, if you deliver a good product, people will do the rest with the various platforms aka Youtube & Twitch (for free!).
There are infinite ways to do marketing today in 2017, let's hope S397 will use one!
SPASKIS
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I really do not miss this type of marketing in rF2. I wouldn't like to be reading daily a bunch of kids complaining that rF2 is driving ln ice.
Will Mazeo
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Give people a good racing school with a big focus on the tire behavior and they'll get things better.
Anyway, seeing this and the hype for AC AI update that now finally can do stuff GTR2 did 10 years ago I'm just.. man rF2 lost so much time by not going on mainstream visual and content earlier, imagine how they'd be amazed racing with rF2 AI lol
Adrianstealth
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Project Cars 1 was going to be the biggest and the best ...disappointment )-:
they'll need more than just great marketing and vids like this
to win over the previously disappointed 1st adopters this time round
they'll need more than just great marketing and vids like this
to win over the previously disappointed 1st adopters this time round
Will Mazeo
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They sold what? A milion copies? They don't care about the disappointed people
Louis
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I like the "no marketing" (random appearences and real drivers seem off duty. doing it for fun) style of rf2
And i dont believe in this ad
*maybe seeing Rubens Barrichello playing in his house is the first reason that brought me to rFactor
Btw, this weekend Max Verstappen will be playing rf2 in some event on europe, i think
And i dont believe in this ad
*maybe seeing Rubens Barrichello playing in his house is the first reason that brought me to rFactor
Btw, this weekend Max Verstappen will be playing rf2 in some event on europe, i think
2ndLastJedi
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At Zandvoort ,Studio 397's new track . Coming Soon . AMAZING !
Some people flocked to rf2 in 2012 because of all those marketing videos about tyres and rain. So basically rf2 remained the same game and with the same marketing videos passed over and over again until studio 397 grabbed the game and tried to make it more appealing. What's the point of all those technological marketing videos if 5 years later is still the same thing ISI had to show for rf2. So studio397 grabbed a mediocre game and sim and are trying to evolve the product like any normal game studio would have done. Now there are a bit more people playing it.
I hope s397 marketing strategy is trying to make rf2 into as good sim as they can and trust on that the information will get spread around. Even if rf2 is good sim for us, for many it haven't been. I think people want better graphics, better performance, more interesting and fun cars, all content to be coherent and up to the latest standards physics and graphic wise and the online stuff to work well.
They did marketing: developed a product, set a price, set distribution channels, informed potential customers what their product includes and showed their technology through videos. They also moved to Steam to reach bigger audience of gamers. They had customer service. They had promotions.@QUF You must be the first person to think that ISI actually did some marketing for rF2 (no kidding).
Only because you don't see ads of rfactor2 on newspaper doesn't mean they haven't done marketing; that would be a part of it, advertising. Having a web page and youtube channel about the game are also forms of advertising. Sim racing news websites or game review websites doing pieces about the game is also included in the marketing and advertising.
DaVeX
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+1
Marketing isn't needed in PC Sims as for PC/Consolle Sims. AC, PC, Forza even if different each other those titles need to promote themselves in order to appeal customers from both sides (PC/Consolle), pure PC Sims rely on fidelity of physic model (rF2, AMS, DCS), more they "simulate" more people play them...
rF2 needs to fill the content gap with other titles to be more attractive for newcomers (and give us some serious stuff to race) but it also needs to refine is physic model and to simulate the most possible of real life racing (I hope it reaches the same levels of details you can see on some flight simulators, I love switches) to be the genre"reference".